bloom's blog

(anti)social media

Word of warning... brand design isn't always interpreted by consumers in the way you envisioned in the creative review.

life

We've spotted a crazy number of brand’s that mention ‘life’ in their slogans. Here are just a few...

 

 

 

Over 2009 we've noticed a shift from functional brands communicating functional positionings to lifestyle brands communicating emotive positionings. This has been a protective reaction to the threats of own label and recessional cuts in a bid to maintain consumer engagement.

It's nice to know there's been at least one definite positive impact on brands from the difficult times we've all seen in 2009. Brands have been forced to become more meaningful and re-connect with consumers, inspiring positive values by sharing a point of view beyond their product and standing for something bigger. The brands that have managed to do this will continue to win 2010.

keep cup

Thanks to Sense Worldwide and the Quiet Riot for inviting us along to their sustainable design talks last night. The atmosphere, speakers and beers were great.  

One product stuck out as a simple and clever piece of innovation that's on a mission to change consumer behaviour for the better. It’s one of those, ‘why didn’t I think of that’ ideas.

Keep Cup is simply a coffee cup you keep and re-use again and again whenever you pop into Starbucks. We chuck away a scary number of paper cups every day and not one of them gets recycled, not one. This little cup reduces landfill, CO2 and saves trees.

If that’s not enough, Starbucks even give you 25p for saving them a cup. Pretty nifty.

happy hannibal halloween

Spotted by Dan via this wonderful place

satisfaction

We recently faced a whole 9 minutes to wait for a train at Richmond. When you're used to instant tubes, waiting for overland trains seems to take forever. That got us thinking about the customer satisfaction treadmill:

The more we make, The more we spend, The more we want, The faster we get it, The faster we want it, The more convenient it becomes, The more we realise just how convenient it could be, The more our unreasonable demands are met, The more unreasonable our demands become.

While we were contemplating our unreasonable demand for instant public transport, we found a refreshing brand to fill our 9 minute gap. Family owned Puccino's kept us warm with tasty lattes and entertained with its quirky sense of humour printed all over its sugars and cups.