Amid the controversy surrounding the closure of the Southbank's skate park, Selfridges are celebrating the impact of surf and skate culture on fashion by collaborating with some of the world’s biggest brands, including Rick Owens, Havaianas, Boy London, Kenzo and Y-3.
For the next six weeks, the Concept Store at Selfridges will be transformed into the Board Room which will display the full skateboard collection plus over 50 limited-edition skate decks, several of which are one-offs. They will also be showcasing the campaign with dedicated window displays on Oxford Street, as one would expect.
Later this month, The Old Selfridges Hotel will become The HTC One Selfridges Skate Park – their very own architect-designed half-pipe heaven, where you can take your skateboard for a spin. The skate park will be a hub of all things board sports and has been specially designed with ramps, jumps and the works.