new book
Reading reco from Mark L:
We’ve just discovered a new book, ‘Packaging Design’ by Bill Stewart. It's a very interesting, in-depth book on the history, future and current applications of packaging, which looks at the entire design process - understanding the audience, the designer's toolbox (materials, techniques etc), creating concepts, design development, working with brands, packaging obligations and responsibilities and the role of a designer.
Anyone associated with packaging design (not just designers) should read this book. It's very useful. Plus Bloom gets a mention!








