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11 June 2009
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Books Bloom is Reading
Jeff Potter: Cooking for Geeks: Real Science, Great Hacks, and Good Food
Allen P. Adamson: BrandDigital: Simple Ways Top Brands Succeed in the Digital World
Davis Dyer: Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble
Douglas Holt: Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
D. B. Holt: How Brands Become Icons: The Principles of Cultural Branding
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