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With so many people craving nostalgia and comfort these days, vintage is proving a very popular look.
We've got our eye on a few brands we expect will continue to tap into this, inspired by other vintage ranges like Coke.
Via Jase & inspiredology
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Marty Neumeier: Zag: The Number One Strategy of High-Performance Brands
Adam Morgan: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Alex Perry: Falling off the Edge: Travels Through the Dark Heart of Globalization
Hey Bloom,
Those Coke cans are incredible. Thanks for sharing.
I noticed you're reading The Brand Gap and Zag by Marty Neumeier. I work for Peachpit Press and thought you and your readers would like to know that he just released his very first video, INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation.
The 45-minute video presents concepts from his bestselling “whiteboard” books – THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY – plus downloadable exercises that will help you and your team work through brand innovation questions. Overall, this video expands to fill a one-day workshop (an $800 value!) for an extremely affordable price. Check it out below:
http://su.pr/2iE1k5
Posted by: Kara | 07 July 2009 at 00:24