Yesterday Bloom attended Marketing Week Live 2011 and was impressed by the scale of the show, which is increasingly coming into its own. The day demonstrated that marketers have the capacity for inspiring insights that drive real growth and gave attendees the tools to leverage those skills within their organisation. Highlights included an empowering speech from Syl Saller on how to promote your ideas through the business, La Senza’s demonstration of how to go viral and of course Tom Rainsford’s hair, which proved to be the most popular twitter topic of the day. The main stage was unsurprisingly packed for Matt Brittin, Google’s MD for the UK & Ireland. Some were disappointed that he didn’t mention +1 or any of the exciting new projects Google has in the pipeline but he did give an excellent demonstration of how the internet is becoming more social. He rightly pointed out that ‘social’ no longer means just Facebook - the internet is interactive and can be used in a multitude of ways, activated by touch, sight and sound. At this rate it’s only a matter of time until Google find a way to use the other two human senses - taste and smell.
The event is open to all and is particularly good at exposing entrepreneurs to the world of marketing and empowering them to run their business better. After all, as Mark Brittin pointed out, they are driving internet growth & their innovations are likely to be the key to getting the British economy moving again.
By the looks of things the event is going to just keep getting bigger and better. If you haven’t made it this time around you should probably clear your diary for the end of June next year.