Our world is about to become a lot more vibrant according to Pantone. The Pantone Colour Institute has named “Tangerine Tango” a luminous red-orange, as the colour of 2012. The colour experts have been steadily steering towards this hue over recent years. Turquoise was the chosen colour in 2010, meant to help us escape from the everyday troubles of the world and it was Honeysuckle in 2011, a colour to lift our life spirits and instil confidence.
As we struggle on through turbulent times, the powers that be have opted for a bold outlook to this coming year. Pantone has turned to the “spirited reddish-orange” hue to “provide the energy boost we need to recharge and move-forward”. Orange not only signalises vitality but also urgency and strength.
“There’s an element of encouragement with orange” said Leatrice Eiseman, executive director of the Pantone Colour Institute. “It’s building on the ideas of courage and action, that we want to move on to better things.”
The colour of the year selection is a very thoughtful process. Pantone searches the world for colour influences across the entertainment industry, films currently in production, travelling art collections, hot new artists and popular travel destinations.
Will it be a feature colour in our lives in 2012? It’s too early to say yet, but this vibrant shade is already
starting to appear on catwalks of Alexander McQueen, Oscar de la Renta and Céline, to name but a few.
So which brands have already seen the future and adopted tangerine tango as their own? Here’s a short selection…
Which other brands/examples can you think of?
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