We love this ingenious example of sustainable packaging from the US. Launched early last year, the Replenish team tackled the issue of sustainability by focusing on the benefit for the consumer. Why should we pay extra for the plastic and water (with associated transport costs) in our household cleaners each time we run out?
What they designed is beautiful. A refillable, spray bottle that is easy and clean to use. The integrated dosage cup allows the consumer to measure out exact dilution quantities without coming into contact with the liquid and one small refill cartridge is enough to fill the spray 4 times over. Simply measure, refill (using your own tap) and reuse.
You get the feeling that these guys are committed too. They are driven by the goal of eliminating 1 billion bottles from landfills, 1 billion miles of our roads and 1 billion pounds of chemicals out of the environment. A sizable challenge indeed.
Shouldn't the global brand owners such as Unilever, SC Johnson and Reckitt Benckiser be sitting up and taking note? Sure it's an investment and a change in business model but there is definitely an appetite for it amongst consumers. Refills are gaining traction already in other segments in the UK market. Just take a look in the laundry and coffee ailses...so why not household cleaners?