We were delighted to hear today that the world record for human mattress dominoes has been broken a year after the Belgians claimed the crown with 550 mattress / humans. In a New Orleans Convention Center 850 people lined up to be toppled over in an event sponsored by La Quinta hotel group in New Orleans. It's a clever PR / Marketing stunt with a philanthropic outcome...all the mattresses were donated to local charities.
You can watch the full video here.
We also found this brilliant viral by Miller with their own take on human dominoes.