We all love a good reason to celebrate. And this summer, London is not only gearing up for the Olympics but also for H.R.H. The Queen's Jubilee Celebrations and not forgetting the annual Wimbledon Tennis Championship. So with that combination, it does not come as a surprise that every week we see established brands emerging with limited editions to play a role in national optimism.
Whilst the Olympic brand (such as the Olympic rings, the torch and the flame) is protected, in order to ensure that sponsors get the exclusivity they have paid for, the national flag and the Queen’s equities are rather more permissive. As a consequence the iconic Union Jack is fast becoming omniprescent throughout the high street. A poignant symbol of Great Britain and Northern Ireland, it tackles both the recognition of our Queen's 60 year reign and a message of support for 'Team Great Britain' as well as an opportunity to align brands to a culture of British pride. So how are brands doing it?
An unadulturated celebration of all things British is the brief here. Aligning the brand with the Union Jack in a way that is both relevant and appropriate. British flavoured / themed limited edition products are fast emerging every where. Here are just a few.
Brands will always seize on the opportunity to remind us of their enduring appeal through landmark milestones. Several brands have dug into their archives to bring back some classic designs from yesteryear to remind us how long they've been gracing our cupboards. The Jubilee and its retrospective celebration of Britain over the years provides the perfect stage.
Diamonds, crowns and jewels
This category embraces brands that have earnt their right to celebrate the Jubilee through receipt of the Royal Warrant. Some are more overt whereas others a little more understated and elegant.
It would be a shame not to mention some of the great brands that Bloom has been working with to celebrate these occasions. A couple of months ago we couldn't move in the studio for the cultural british images and the red, white and blue flags filling our screens. Here's a few of the brands we've aligned with this wonderful occasion.
Finally the Museum of Brands are curating an exhibition ‘Jubilee, Jubilee’ which is showcasing souvenirs and commemorative products made to mark the royal jubilees of the past, as well as the newly released keepsakes launched to commemorate this year’s Diamond Jubilee.
And with all the excitement this summer and the wave of patriotism sweeping the country, we wish The Queen a happy anniversary, Team GB all the best at the Olympics, England every success at Euro 2012 and hope that this might be Andy Murray's year to win Wimbledon!
Here's to all things British.