bloom's blog

Olympic Torch gets gold

Fittingly the 2012 Olympic torch,has been awarded Design Museum’s ‘Design of the year’. Our congratulations go out to the London based pair of Edward Barber and Jay Osgerby who were given the challenging brief to design the torch. Simple, functional and elegant each torch is perforated with 8,000 holes representing everyone of the torchbearers who will carry the Olympic flame around the UK.

Design Museum director Deyan Sudjic said the torch was "a triumph of symbolism and beauty". He added that it "demonstrates how design can celebrate traditional qualities in a modern manner".

Bloom triumphs at Diageo Marketing Brilliance Awards 2011

Bloom was delighted to accept the award for the 'Best Design and Gifting Agency' at the Global Diageo Marketing Brilliance Awards ceremony held on Wednesday night at the Renaissance Chancery Court Hotel in London. Bloom, the only UK brand agency in this year's winners list, was recognised for the Talisker Limited Edition Gift Pack.

The competition, now in its second year, was set up by Diageo to acknowledge its agencies that have delivered marketing brilliiance in terms of thinking, execution and client service.

Even more awards news!

Our Johnnie Walker Anniversary pack has been nominated for a FAB (Food and Beverage Award). It's on a bit of a roll!  Results will be announced on May the 24th. Watch this space...

D&AD awards book

We've just heard that our Johnnie Walker/Selfridges pack has got into the book of this years D & AD awards. No mean feat as only eleven packaging projects have been included and only five from the UK.

Click here to see who else has got in. 

We won a Design Week Award!

We don't usually enter awards, but we're chuffed to bits to have won the Design Week Best Branded Packaging Award for our Limited Edition Johnnie Walker Selfridges pack (see previous post).

It's really nice to see a big brand winning a Design Week award.

nail biting

We're really chuffed to see our limited edition work for Johnnie Walker and Selfridges make it onto the Design Week Awards shortlist this year. Especially considering the tough competition. There's a lot of great work to feast your eyes on here.