In 2011 we saw 25% of all global chocolate launches for chocolate products with a "seasonal" positioning, such as Christmas, Easter, or Halloween. And it seems that this year has seen a real hive of activity around new Easter chocolate products - research shows that there has been a spectacular 45% rise in the number of Easter products launched globally during 2012 compared to Easter 2011. Here's some egg-cellent examples...
Impulsive holiday chocolate buying
Thorntons range of 1p Easter eggs are being promoted via outdoor advertising, using the instant mobile checkout Simply Tap to allow users to buy the eggs.
Users can download Simply Tap from the Apple App Store or Android Market, which then allows them to take a photo of the desired product or scan the related QR code through the Simply Tap app and instantly purchase it with a single tap on their mobile phone.
The much-loved Celebrations chocolates are now available in a luxury hollow egg filled with a large bag of luxury Celebration chocolates! Available in stores from today...
The American chain of Krispy Kreme doughnuts is throwing its hat, or rather its egg-shaped doughnuts, into the ring this Easter, with two glazed ovoid treats. Filled with frosting and topped with glaze, they're sugar bombs that even fans of Krispy Kreme's regular glazed doughnut might find a bit over the top. The two new doughnuts were created with inspiration from the Universal Pictures’ Easter-themed family movie HOP.
With Easter just days away and covert chocolate buying about to go into overdrive, in Australia, Cadbury has turned to social media this year to market its eggs.
The new approach allows Cadbury to reach the growing number of consumers looking for product ideas and information online, as well as to target younger adults who are typically less involved with the brand than its traditional family market.
The three products to be heavily marketed online are Egg 'n' Spoon, Cadbury Creme Egg and Caramel Bunnies.
Cadbury expects to sell about 200 million Easter eggs this year in Australia. We're very excited about Egg 'n' Spoon which hits the UK soon.
And finally a little freebie we found online... Rock+Paper+Scissors are giving away free Easter bunnies. Just print, cut, and stick them together.
Here at Bloom we wish you a Happy Easter - and a lovely 4 day long weekend (if not more!)