bloom's blog

Valentine's day special

Every year there is an escalation in romantic interest as February, the Month of Hearts, approaches, and the scent of Valentine's Day begins to waft in the air. Here at Bloom we look at how the everyday things you love, like coffee, smoothies and macaroni cheese are making a special appeal for Valentine's day.

 

1. Say it with a smoothie

Innocent has launched an alternative Valentine gift idea this year... 

This is no ordinary Innocent Smoothie, but a cheeky blend of strawberries, bananas and... love! A charming concept for Valentine's Day where you can 'Make your own Valentine's Smoothie' via Innocent's website, giving your Valentine an extra special personalised delicious treat. 

 

2. Coffee loving through augmented reality

Starbucks in America has launched a ‘Starbucks Cup Magic - Here's to all the relationships in your life worth celebrating.’

 

They have rolled out some heart-adorned cups to celebrate Valentine’s Day. If you have the Starbucks Cup Magic app and put the cup within your phone’s field of vision, your phone will display images of heart-shaped flower petals flying off the cup. You can also send a video of the scene to your beloved via email or Facebook.

 

3. Philanthropic love 

Kraft Macaroni & Cheese is taking love sharing to the next level by offering to send positive emotion tweets and Macaroni & Cheese to the needy as part of the charitable ‘Golden Voice of Love’ effort.

The new campaign features the brand’s ‘Golden Voice’, Ted Williams, calling KRAFT Macaroni & Cheese’s loyal fans to help hungry people in the USA. The brand is encouraging the public to tag their V-Day tweets with #VoiceOfLove from February 12-14. These posts will immediately appear in Mr. Williams’ virtual mailbox—then he will select a number of tweets and record them in a video in his great soulful voice, which will be then posted to the brand’s YouTube Channel. Each tweet with this Valentine tag will result in a donation of 100 boxes of KRAFT Macaroni & Cheese to Feeding America organisation.

Get tweeting now...

 

4. Branded love

The makers of Marmite are ‘spreading the love’ with the release of three limited edition signed e-cards on facebook designed by artist and Marmite fan, Pete Fowler, with messages such as "You're the crumpet to my Marmite" - only real lovers would appreciate.

Very Marmite..very nice....

 

5. Sweet gifts for your sweetheart

After last year's Glamour Glaze Krispy Kreme Doughnuts, we've been eagerly anticipating this years Valentine related donught delight from Krispy Kreme. And this Valentine they’re offering 3 holiday themed doughnuts to choose from–Heart with Sprinkles, Chocolate Iced with Sprinkles, and the Drizzled Heart.

Our mouths are watering and our hearts are fluttering.

Friends of Bloom: Emma Cowlam

Our congratulations to Emma Cowlam, a friend of Bloom, who is now showcasing a range of hand stitched illustrations inpsired by the London Fashion scene, at the V&A shop.

A graduate of Chelsea Art School in textile design, Emma designs and produces beautiful illustrations using unique combination of illustration and sewing techniques.

Design Down Under

We recently were introduced to this blog from Long White Cloud. It’s a design blog based in New Zealand featuring the best in design from Down Under. They cover everything from packaging, typography, product design, art reviews and design theory.

We like the blog on innovation in particular the camping dinner set and portable dishwasher in one.  A nice piece of innovation.

Well worth a read for inspiration from the South Pacific…

Bloom's favorite book covers pt.II

The suggestions for new book covers have been flooding in and a few of our favourites are posted to the right.  Let us know if we've missed any of your favorites.
We also stumbled across these cover designs by Jim Tierney, a Brooklyn-based illustrator.  His Jules Verne series beautifully echoes the author's imaginative fiction, just as all good covers should.