All eyes have been on the Sochi Olympic Park over the last few weeks but perhaps no part of the park has garnered more attention than its façade. Created by British architect Asif Khan, the 8 metre high instillation displays 3D faces of visitors to the park, based on photos taken when they entered.
It’s perhaps the most spectacular example of a growing trend in design and branding for putting you centre stage. The trend entered mainstream consciousness in 2012, when Starbucks shifted from writing drinks names on coffee cups to writing customers’ names, and it hit supermarket shelves last summer, when Coca-Cola replaced its brand name with popular male and female names on its bottles. More recently, Facebook marked its 10th anniversary by releasing new technology enabling users to create instant videos celebrating their personal Facebook history, rather than by looking back on its own corporate history.