Ocado has announced today that it will be launching its first 'shopping wall' in the UK. From this Friday they will be placing a printed window display in a vacant shop in London's One New Change shopping center. Customers will be able to purchase selected items by pointing their mobile phones at a bar code below each image and adding them to their virtual basket.
The system is very similar to Tesco's shopping wall in South Korea as featured in the Bloom Blog earlier this month. The difference being that Tesco's system used QR codes to link to an online website whereas Ocado's system works through the Ocado On the Go app that consumers need to download.