Here at Bloom, we all enjoyed last weekend’s excuse to consume our body-weights in egg-shaped confectionary and I suspect we weren’t the only ones. According to a recent study reported in Confectionary News, Easter is primarily associated with chocolate for 62% of Brits (compared with just 12% who primarily associate it with Jesus).
In the midst of our enthusiastic guzzling, however, we did come across a few Easter treats that were literally too good to eat. Here’s our round-up of 2013’s best Easter packaging:
Best for Children: Smarties Hen House
The hen house’s window reveals a golden egg and a chocolate hen with an egg inside, adding a playful element of discovery to this innovative alternative to the traditional Easter Egg.
Best for Grown-ups: Hotel Chocolat All Milk Collection
Hotel Chocolat’s All Milk Easter Collection added a rare touch of sophistication to this Easter’s offerings. The delicate, black, white and gold carousel box features a traditional Easter design dating back to the 1930s. The extra-thick egg it contains comes with a chocolate tablet embossed with the same scene.
Best of the Countline Treats: Cadbury’s Dairy Milk Chick With Easter Buttons.
Only the most cynical Easter shopper could resist this smiling chick. Better yet, unlike most countline Easter treats, this chick isn't hollow, but filled with Cadbury’s iconic Milky Buttons.
Best for Traditional Fun and Games: Cadbury’s Easter Egg Trail Pack
Cadbury’s colourful, basket shaped trail pack provides you with all you need to construct your own Easter Egg hunt, for some nostalgic family fun.
Best for Gourmands: Rococo’s Praline Quail Eggs and Salted Caramel Seagull Eggs
Rococo’s Praline Quail Eggs and Salted Caramel Seagull Eggs are ideal for those seeking up-market alternatives to the traditional hen’s egg. Nestled in tastefully rustic crates, the delicately speckled eggs could easily masquerade for the real thing.
Elizabeth Shaw’s Easter packaging was designed for minimal wastage. The egg did not even require any extra fixtures to position it, as the box was cleverly constructed to grip it in place.
Best Offering from a Non-Chocolate Brand: Rowntree’s Randoms
Colourful, exuberant and delightfully random, Rowntree’s packaging for its sweetie-filled egg was perfectly on-brand and, with no plastic window, it was eco-friendly too.