bloom's blog

where's wally's vodka?

Absolut abundance, via Mark and Yellowpulp

morrinov

Ed picked this up over the weekend.
Morrisons own-label vodka is called Morrinov.
It raises a smile when brands have the nerve to be
self-effacing.

bic pic

Who'd have thought a simple bic pen could produce such works of art. Amazing. Juan Francisco must be a master doodler.
Spotted by Jase

green milk

Well, not literally. Sainsbury's is swapping the milk bottle for a milk bag in an effort to reduce carbon footprints up and down the country. Seeing as us Brits get through over 9 billion pints of milk a year, this innovation could have a significant impact. But without a jug, you're in danger of getting more milk over you than your cereal. Waitrose launched this concept a year ago, with no dramatic changes to people's milking habits. It seems we're just not ready to say goodbye to the trusty milk bottle.

 

apple trends

Apple has made the 'reflections' look the height of graphic fashion.      

And it hasn't taken long for other brands to follow suit, in order appear modern and stylish. 

We've seen this happen before with the bevel emboss solution. Big branded corporations have a habit of unimaginatively keeping up with the Jonses. Jumping on the brand fashion band wagon prevents truly forward thinking design and can be detrimental when the graphic solution goes out of vogue.

What do you think about this trend?
Are there any others that particularly niggle you?

biscuit business

Jem and Dan spotted this. It's a fact, scrummy biscuits make good business sense. Bloom takes this very seriously.

Check out our high security biscuit safe...

Honda in real time

multiculturalism benefits brands

next door is undergoing some heavy duty decorating.
today we spotted these genius brand attributes from the bloom window.

can't see them?
take a closer look...

sex and the (diet coke) city

Sex and the City hits cinemas today. But we predict it's these limited edition 'City Collection' Diet Coke bottles that will be stealing the limelight. The fashion guru behind Sex and the City, Patricia Field, dreamed up the designs. They capture today's modern woman by being bold, urban and edgy. To get hold of one, today's modern woman needs to shop at Selfridges, where the bottles are being sold exclusively.

special edition Bond books

Re-released penguin books with cover art from Michael Gilette.
We're loving the combination of great illustrations and typography